una de mis categorías favorítas... videos sobre futuros utópicos gracias a internet!
Etiquetas: futuro, Internet, Publicidad, video
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Nueva campaña de Crispin Porter + Bogusky para Burger King, simplemente genial
http://www.whopperfreakout.com/
Crispin Porter + Bogusky es una de las agencias más creativas del momento, y a mi entender la mejor en interactive básicamente por que tienen sitios con concepto. Para refrescar su memoria listo algunos laburos que hicieron:
http://www.subservientchicken.com
http://www.mantropycontrol.com/
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Mientras estabamos ensayando para un proyecto de Acrobacia + Musica en Vivo + proyecciones,
de manera espontanea e improvisada, nos salio esto!!
lo que pasa cuando juntas un grupo de artistas con un calidoscopio
más acá
ustedes diran que les parece,
a mi, humildemente, me parece genial!!
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Google ya reinvento el mundo de la publicidad con su servicio Adwords. Hoy cuenta con la red publicitaria más grande del mundo con una facturación de $10.492 millones de dólares en el año 2006.
Ahora el buscador está dando un nuevo paso, e intenta volver a revolucionar el mundo de la publicidad online sumando toda una serie de nuevos servicios y aplicaciones a sus anunciantes.
Gadgets Ads, facilitará una enorme gama de servicios a todos sus anunciantes, sin costos adicionales y bajo el mismo sistema de PPC (Pay Per Clic).
Algunos ejemplos:
- Este banner aprovecha el nuevo servicio para informar el estado del tráfico (solo en EEUU).
Nissan
Agency: OMD
- En este caso podemos ver lo que google llama "Websites within Websites"`
Un banner con diferentes secciones, donde por ejemplo, en una de ellas hay un feed RSS que se actualiza constantemente y al que los usuarios se pueden suscribir desde cualquier lector de RSS standard.
Agency: Media Banners
La frutilla del postre es el Gadget Ad editor, que permite a editar el codigo en el momento.
Etiquetas: Google, Publicidad
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Mi amigo y compañero de laburo Nico deyros está haciendo una serie de entrevistas a profesionales de la publicidad en internet, ya le hizo a Paul Beleen y a Kayser... ahora me toco a mi,
leanla
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Como es sabido, soy un ferviente seguidor de Google
Por lo tanto, ya que estamos terminando el año, les traigo un Post del excelente blog Google Operating system que recopila los principales lanzamientos de la empresita. va...
Google 2007 in 12 Pictures
This year Google launched less products than in the past, but its initiatives had a much bigger impact and a great deal of importance for the future.
January
Google is the best company to work for, according to Fortune. Google "sets the standard for Silicon Valley: free meals, swimming spa, and free doctors onsite. Engineers can spend 20% of time on independent projects. No wonder Google gets 1,300 résumés a day."
February
Google Apps Premier Edition launches for business users who want to use Google's services and get support, uptime guarantee for email and an integration with their current infrastructure. For $50 a year, you got 10 GB for Gmail, Calendar, Docs&Spreadsheets, Google Talk, Page Creator and a personalized homepage. Since then, Gmail's storage increased to 25 GB and Gmail started to support IMAP, Google Docs added a presentations application, Google Apps got message recovery via the Postini acquisition and Google intends to add more apps in the feature.
March
This year, Google made the personalized search feature available to all users and started to use information from your profile to disambiguate queries, to better tailor search results to your preferences and to provide recommendations. But Google also wanted to feel more at home when you visit the personalized homepage, so it added themes (and easter eggs too).
April
Google buys DoubleClick, a display advertising company, for $3.1 billion. The acquisition hasn't been finalized as regulation committees need to evaluate the impact on the online industry and whether Google is about to become a monopoly.
May
Universal Search is the biggest upgrade since Google launched its search engine. By providing an unified ranking mechanism for web pages, images, videos, news and books, Google is now closer to the model of a single search box that lets you find everything. Google will continue to add results from other specialized search engines and to include more searchable information.
In May, Google also launched street view for a small number of locations in the US.
June
Google acquires GrandCentral, an innovative service that links all your phone numbers and gives additional features. "Grand Central is an abstraction of phone service. (...) It sits on top of your phone service - cell, pots, skype, whatever you have, and adds features by being in front of your phone service," explains an interesting blog post.
August
Google Earth adds a sky view that lets you explore stars, constellations, galaxies.
September
In a rather surprising move, Google started to use traditional advertising to promote GOOG-411, a free directory assistance launched this year.
(Creative Commons, photo by Steve Rhodes)
Shared Stuff is a new bookmarking service that lets you share interesting things you find on the web. You can create a profile and see items shared by your contacts. Later this year, Google Maps adds profiles and Google gadgets become social.
October
Google's machine translation system is now live for all the languages available at Google Translate. In many cases, the translation is more accurate and Google promises to add more languages in the future.
November
Google Phone turned out to be a mobile platform called Android and the first phone that runs Android will be available next year. For now, we can enjoy Google's growing list of mobile apps and wonder if they'll win the bid for the 700 MHz spectrum in US.
Etiquetas: Google
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